Always A Treat Initiative

In collaboration with Partnership for a Healthier America, we achieved our five-year goal to provide more transparency and portion guidance for consumers. Track our progress and read the final results of our commitment on the Partnership for a Healthier America website

In 2017, Mars Wrigley, Ferrero, Ferrara Candy Company, Lindt, Ghirardelli Chocolate, and Russell Stover Chocolates joined forces in a landmark agreement to help consumers manage their sugar intake. In a commitment to Partnership for a Healthier America, these companies set an ambitious goal to provide more transparency, create more portion guidance options in innovative packaging, and educate consumers about how unique products like chocolate and candy can play a role in a happy, balanced lifestyle.

What We Achieved Together

Calorie Labels

Front of Pack Calorie Labels

200 Calories Or Less Per Individually-Wrapped Pack

200 Calories Or Less Per Individually-Wrapped Pack


This partnership has empowered consumers to make informed choices and has driven directional alignment within the broader confectionery industry. 

of chocolate and candy sold today comes in portion guidance packaging – whether that’s individually wrapped products or multipacks that contain smaller packages inside.