Always A Treat Initiative

In collaboration with Partnership for a Healthier America, we achieved our five-year goal to provide more transparency and portion guidance for consumers. Track our progress and read the final results of our commitment on the Partnership for a Healthier America website

Culminating with a final report in 2022, Mars Snacking (called Mars Wrigley at the time), Ferrero, Ferrara Candy Company, Lindt, Ghirardelli Chocolate, and Russell Stover Chocolates announced that they successfully achieved an ambitious goal to help consumers manage their sugar intake. In a landmark commitment to Partnership for a Healthier America, these companies are providing more transparency, creating more portion guidance options in innovative packaging, and educating consumers about how unique products like chocolate and candy can play a role in a happy, balanced lifestyle.

What We Achieved Together

Front-of-Pack
Calorie Labels

200 Calories Or Less Per Individually-Wrapped Pack