86%
of Americans will share a gift of chocolate or candy this Valentine’s Day.

Chocolate and candy make up an iconic part of modern-day Valentine's Day traditions – whether you’re celebrating virtually or in person. From conversation hearts to heart-shaped boxes of chocolate, candy is a fun treat to share with your friends, family and loved ones near and far. Read our 2021 press release.

History of Valentine's Day

There's an exciting legend behind one of the sweetest days of the year. Learn more

Cracking the Chocolate Code

What's inside your favorite treats? You may be able to find out from just a glance! Learn more

All About Conversation Hearts

From be mine to tweet me, there's so much history behind the holiday's sweetest messages. Learn more

Candy Storage Tips

There are special ways to store your seasonal treats to ensure that the sweetness continues after the holiday. Learn more