Always a treat

Halloween is Happening – 63% of adults believe that people will find creative, fun and safe ways to celebrate the Halloween season this year.
Find out more about how consumers are approaching Halloween 2020.
#ALWAYSATREAT

HALLOWEEN
CENTRAL

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DID YOU KNOW?
90%
of parents report they have a plan to help their children make informed choices about treats.
#AlwaysATreat
Providing consumers with information, options and support as they enjoy their favorite treats.

Halloween is Happening

Halloween may look and feel a little different this year as people decide how they will celebrate – whether it’s having fun from a distance, trick-or-treating, enjoying Halloween at home or something in between. A poll conducted by Morning Consult on behalf of the National Confectioners Association found that 63% of adults believe that people will find creative, fun and safe ways to celebrate the Halloween season this year. Find out more about how consumers are approaching Halloween 2020.

Ten Tricks for Treats
At Halloween

If you keep a couple of these tricks in mind, you might find that it's easy to include a moderate amount of treats in your Halloween celebration. Learn more

Halloween Safety Tips

We've compiled the following safety tips to help make sure that you and your family make this Halloween a safe and enjoyable one. Learn more

Treat Right

Learn more about how to embrace balance and make a plan during the Halloween season. Get the infographic

A Halloween History Story

The origins of Halloween date back to pre-Christian times to Celtic groups in areas now known as Ireland, Scotland and Wales. A variety of folklore and customs became associated with the celebration. Learn more

WHAT’S THE RIGHT
WAY TO EAT CANDY CORN?

A recent survey of Americans shows that while 58 percent of people believe you should eat the whole piece of candy corn at once, 29 percent believe in starting with the narrow, white end. Just 13 percent of respondents start with the wider, yellow end when enjoying a piece of candy corn. Learn more