Sweet Easter Insights

Learn more about how Americans celebrate Easter with chocolate and candy.

84% of Americans say they’ll share or gift confectionery treats for Easter.

Here’s how their favorites stack up:
  • 44%: Chocolate Eggs/Bunnies
  • 20%: Jelly Beans
  • 18%: Candy Coated Eggs
  • 15%: Marshmallow Candies
  • 3%: Other
  • More than half of American parents who celebrate the holiday will make Easter baskets.
  • 90% of Americans who make Easter baskets include Easter chocolate or candy.
  • When eating a chocolate Easter bunny, 78% of people start with the ears, 17% go feet first and just 5% of Americans start with the tail.