How Americans celebrate Easter with chocolate and candy:

• 2/3 of American parents will make Easter baskets.
• More than ½ of Americans say that chocolate bunnies/eggs are their favorite Easter treat, while 17% prefer jelly beans.
• Millennials are more likely than any other age group to be influenced by seasonal classics like chocolate eggs and bunnies.
• 95% of parents agree that it’s ok to enjoy seasonal chocolate & candy around holidays like Easter.
• 85% of parents say that individual packs and fun size packages will influence the Easter treats they purchase.
• 90% of parents discuss the importance of balance as it relates to the fun and enjoyment of chocolate & candy around holidays like Easter.
• 88% of parents take responsibility to ensure that their children’s treat intake on Easter fits into a happy, balanced lifestyle.

90% of Americans will share chocolate & candy this Easter. Here’s how their favorites stack up:

• Chocolate Eggs/Bunnies – 55%
• Candy-Coated Eggs – 15%
• Jelly Beans – 17%
• Marshmallow Candy – 9%
• Other – 4%

Survey Methodology

NCA’s Seasonal Survey was conducted in January 2018 by 210 Analytics, LLC using a self-administered, online questionnaire. The sample of 1,500 individuals mirrors the U.S. population in terms of key demographics, including age, income, ethnicity and region. The margin of error is +2.5%.