Sweet Easter Insights

Learn more about how Americans celebrate Easter with chocolate and candy.

92% of Americans who celebrate Easter do so with chocolate and candy.

Here are their favorites:
  • Chocolate eggs or bunnies
  • Jelly beans
  • Candy-coated eggs
  • Marshmallow candy
  • 85% of people who make Easter baskets include chocolate and candy.
  • When eating a chocolate Easter bunny, 78% of people start with the ears, 16% go feet first, and just 6% of Americans start with the tail.
  • 42% of Americans prefer a solid chocolate Easter egg, with 35% of people choosing a filled egg and 23% opting for a hollow egg.