Always a treat

 
85%
of parents say that individual packs and fun size packages will influence the Easter treats they purchase.

For chocolate and candy lovers, Easter is a sweet celebration that combines religious observation with secular traditions. Whether you like to line your baskets with jelly beans, chocolate bunnies or crème eggs, treats are an iconic part of this springtime holiday.

Read our 2019 press release.


An Egg-ceptionally Sweet History

With both religious and secular traditions, there's a sweet history to this important holiday. Learn more

All About Jelly Beans

As one of the most popular Easter treats, jelly beans have a special place in springtime celebrations. Learn more

Sweet Easter Insights

Check out some sweet fun facts about how
Americans treat at Easter. Learn more

Candy Storage Tips

There are special ways to store your seasonal treats to ensure that you and your family are embracing balance at Easter. Enjoy a little bit now, and then treat a little bit later! Learn more