BREAKING NEWS: Chocolate and Candy Companies Met and Exceeded Commitment to Partnership for a Healthier America to Help Consumers Manage Their Sugar Intake. Read More

Always A Treat

Always A Treat

We’re providing more information about what’s in our products and bringing more transparency, choice, and portion guidance options to consumers seeking to manage their sugar intake – whether that’s buying candy for family celebrations at home, picking up a treat to share with friends, or treating yourself on the way out of the store.

For all of life’s special moments…

Now more than ever, people are focused on self-care and emotional well-being. Since chocolate and candy have the ability to bring a little joy and spark connections, confectionery treats are a fun way to support emotional well-being. Sharing a little bit of confectionery is a time-honored tradition and an important consideration for consumers when they purchase chocolate and candy. 

of consumers believe it is fine to occasionally have a piece of chocolate or candy.

Source: 2024 State of Treating report

of consumers believe physical health and emotional well-being are interconnected.

Source: 2024 State of Treating report

People in the U.S. enjoy chocolate and candy

2-3 times

per week, averaging about

40 calories

and just one teaspoon of added sugar per day

Source: The National Health and Nutrition Examination Survey (NHANES)


of companies’ individually wrapped chocolate and candy treats contain 200 calories or less.


of everyday multi-pack items have pieces with 200 calories or less.

Source: IRI Data latest 52 weeks ending 1/23/22, items >=1% ACV & have calorie information available


of consumers agree that it is important for chocolate and candy brands to offer portion size variety.

Source: 2022 State of Treating report


of consumers feel physical health and emotional well-being are connected.


of all adults believe it is perfectly fine to occasionally treat with chocolate or candy.

Purchase Index
Average = 100
Eat, Drink, &
Be Merrys
Total Candy 101 107 103 100 83
Chocolate 106 108 100 101 78
Non-Chocolate Candy 98 116 99 103 87

Source: NMI, August 2023

With a little something for everyone…

Friends enjoying candy

From beloved classics to new offerings like zero sugar and organic, our companies are meeting consumers where they want to be met. As the confectionery industry grows and consumer tastes change, confectionery companies are offering a wide range of classic and innovative treats for any lifestyle.

Chocolate and Candy Animation

America’s leading chocolate and candy companies have taken strong steps to diversify their portfolio of treats, delivering portion guidance through small and sharable pack sizes. Learn more about the chocolate and candy industry’s commitment to helping consumers manage their sugar intake through our work with the Partnership for a Healthier America.

Learn more